RE/MAX Executive Realty



Posted by RE/MAX Executive Realty on 12/30/2018

While many homes are sold on the basis of emotional appeal or location, there are plenty of other factors which can help tip the scales in your direction. As a home seller, the more advantages and desirable features you can offer to potential buyers, the greater your chances of attracting multiple offers.

If your kitchen and bathrooms haven't been updated for decades, that could easily become a major stumbling block to attracting qualified buyers. Unless their plan is to remodel your kitchen after they buy your home (which is not likely), house hunters are generally not going to look kindly upon old laminate counter tops -- especially those with the ghastly colors from the sixties and seventies! The good news about making your outdated kitchen and home more marketable is that you have the option of resurfacing old countertops rather that completely replacing them.

Although it's generally a good idea to have professionals do this, you can cosmetically improve the appearance of your kitchen countertops by resurfacing them with granite sheets or tile. Resurfacing is also a relatively inexpensive way to help restore aging kitchen cabinets -- another aspect of your home that potential buyers are going to notice.

According to a recent study, quite a few buyers are drawn to features like stainless steel appliances, subway tiles, farmhouse sinks, Shaker cabinets, exposed brick, pendant lights, and quartz countertops. By the way, Quartz does offer some advantages over granite because it's more scratch resistant, maintenance free, and doesn't need to be sealed or polished.

Other features which attract home buyers include energy-efficient windows and appliances, sufficient insulation in attic and elsewhere (many older homes lack this), low-maintenance flooring (not carpeting), roofing that's been replaced within the past decade, finished or semi-finished basements, first-floor/separate laundry rooms, newer hot water heaters (extra points for tankless units), outdoor security lighting, fenced backyards, and dry basements. If you do have issues with excess moisture or leaks in your basement, it may be helpful to install a sump pump, a dehumidifier, French drains, or other dry basement remedies to address those issues before they're brought up by prospective buyers.

While there are certain aspects of your property that can not be changed, such as proximity to neighbors or the school district in which you're located, their are plenty of cost effective ways to improve the appearance and functionality of your home before you try to sell it. To identify problems before they become obstacles, some homeowners hire a property inspector to point out issues. That way, they're not blindsided by unexpected structural, mechanical, electrical, drainage, or energy conservation issues they might not be aware of. In addition to a reputable property inspector, a seasoned real estate agent can also be one of your best advisors when you're ready to put your home on the market.





Posted by RE/MAX Executive Realty on 4/16/2017

If you're thinking about putting your house on the market in the near future, then you've probably begun to research and compare real estate agents in your area. While experience, credentials, and training can make a big difference in a real estate agent's ability to produce results for you, there are other factors worth considering. For example, an agent's attitude, Web presence, and past performance are also indicators of their strengths, weaknesses, and marketing skills. Here are a few "red flags" to watch out for in your search for a knowledgeable, proactive, and service-oriented real estate professional.

  • The quality of their Web site: If a real estate agent has a Web site that looks disorganized, amateurish, or outdated, then that could speak volumes about their own flaws. In this day and age, a fully functional and professional-looking website is an essential marketing tool in the real estate business. Having access to the latest marketing tools and techniques is a vital aspect of selling your home in the shortest possible time. Agents who are not making full use of the Internet to market their listings are doing themselves and their clients a disservice. If they can't present themselves in the best possible light on the Internet, then it raises questions about their presentation style, in general. On the other hand, if a Realtor or real estate agent maintains an up-to-date, professional-looking website that is user-friendly and loaded with helpful information and search capabilities, then that's one indication they're conscientious, resourceful, and in touch with relevant technology. A timely and informative blog is another positive sign that they're tech-savvy and passionate about what they do for a living.
  • Attitude and energy level: A great real estate agent has the ability to look at the "big picture" and realize that there will be peaks and valleys in every transaction and marketing campaign. If you choose them over the competition, you'll eventually depend on that agent to be a problem solver, a cheerleader, and a source of positive inspiration throughout the process. When you take into account how much is riding on the sale of your home, you realize the importance of selecting a well-organized, professional, and highly motivated agent. If you're interviewing one that spends too much time complaining about market conditions, other clients, or all the "red tape" involved in real estate transactions, then RUN -- don't walk -- to the nearest door! (That advice would, of course, need to be modified if you're meeting with them in your own home.) Here's the bottom line, though: To be able to capitalize on opportunities and produce the best possible results, a great real estate agent needs to maintain a positive attitude -- especially in the face of temporary setbacks.
The good news about real estate agents and Realtors is that the majority of them are ethical, motivated, and passionate about producing optimal results. As is the case with all professions, however, some are more positive, dedicated, and resourceful than others. That's why it pays to interview two or three real estate agents before settling on the one who's the best match for your timetable, your personality, and your individual needs.





Posted by RE/MAX Executive Realty on 6/15/2014

Is your real estate agent an expert marketer? Today, buyers use the internet more than any other source to find a home. It is vital that your real estate agent use a fully, integrated marketing plan to sell your home. Here are just a few things you will want to make sure your agent has:

  • A website
  • An IDX property search
  • A way for buyers to search for homes from a mobile device
  • A blog
  • A Facebook business page
  • A Twitter account
  • A You Tube channel and video marketing
Because there are so many ways that buyers look for homes, it is important that your home is advertised where people are looking online (Facebook and Twitter). A blog will typically get your home high visibility in search engines. Speaking of search engines, You Tube, is a part of Google and buyers love videos. Check out this website to see how all of these features work together to help the seller.





Posted by RE/MAX Executive Realty on 5/11/2014

Did you know over 70% of consumers are utilizing social tools throughout the home buying and selling process. As a home buyer or seller you need a real estate agent who knows how to leverage the tremendous power of social media. This blog is more than a blog, it is only one part of a connected internet machine. All of the components of this internet marketing machine help buyers find homes and seller advertise their property. Here is what makes it tick: 1. A Website A real estate website that has an easy and constantly updated property search. 2. A Wordpress blog WordPress provides good search engine optimization (SEO), allows for consumers to get helpful real estate information and search for property. 3. A Facebook business page Advertise where your customers already are and they are on Facebook. The Facebook business page has a unique property search within Facebook and connects to all other social networks. 4. A custom Twitter page Every post on a social media channel helps with search engine optimization or getting found online. Advertising properties on Twitter reaches a very active internet audience. 5. A custom You Tube channel You Tube is the second largest search engine and has over 800 million unique users each month providing the perfect place to advertise homes for sale. 6. A robust LinkedIn profile LinkedIn operates in 200 countries and is one of the most widely used social networks. 7. A mobile website Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device.  







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