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RE/MAX Racing for Life®
With its "RE/MAX Racing for Life®" slogan, RE/MAX International is proud to be a co-sponsor of the National Series Breast Cancer Survivor Recognition Program at Komen Race for the Cure events, the world's largest series of 5K runs and fitness walks. Komen estimates that more than 1 million people participated in its 2007 races.
The Susan G. Komen for the Cure Survivor Recognition Program celebrates breast cancer survivors and honors those who have lost their battles with the disease. RE/MAX shares sponsorship with Zeta Tau Alpha Fraternity, a nonprofit volunteer organization.
RE/MAX contributes pink survivor T-shirts and caps, as well as "In celebration of" and "In memory of" back signs and program banners for every race. RE/MAX Associates who are breast cancer survivors or who otherwise have been affected by the disease are encouraged to solicit pledges for their own participation. Corporate representatives host breast cancer survivor recognition tents at the more than 100 events in the United States.
Sold for the CureTM
RE/MAX launched a unique program early in 2007 exclusive to RE/MAX Sales Associates that allows agents to designate homes as Sold for the Cure properties in support of Komen for the Cure. The pink "RE/MAX in support of Komen for the Cure" banner that sits atop a RE/MAX yard sign means that Komen will receive a donation from the RE/MAX agent when that property sells. RE/MAX is committed to supporting Komen for the Cure's promise to save lives and end breast cancer forever.
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